Post-Pin-Tweet-Best-Time-OutreachI allow my students to use laptop computers in class because I want them to take good notes, and most people can type faster and more legibly than they can write by hand. Though I warn them against it at the beginning of each semester, I often ramble around the room to make sure they have a word processor open, rather than Facebook.

Workplace managers might want to look over a few shoulders, too — apparently many folks who sit behind a computer are checking out more than the price of pork bellies or the status of the latest contract. I suppose that should not come as a surprise.

Of course, students and others who have smart phones can do the same thing beneath the desk without the need of a computer.

A friend who’s interested in doing a social media campaign for an upcoming project recently pointed me to an interesting “infographic” (we used to call them charts) about peak times for social media use — and they mostly come during business or school hours.

If the chart is correct, the highest number of click-throughs on Facebook occurs between 1:00 and 4:00 p.m. on weekdays, with the absolute peak time being at 3:00 p.m. on Wednesdays — hump day is actually marked by a hump on the graph of Facebook usage.

If you want people to read your tweets, the most popular Twitter time is from 1:00-3:00 p.m. Monday to Thursday.

The business related site LinkedIn is most popular Tuesday-Thursday, with peak time being at noon and between 5:00-6:00 p.m. Though I have a LinkedIn account, I only go to the site when someone requests a connection. My understanding is that it’s mainly for networking, but I’m aware that one popular use is for job hunting or prospecting for possibilities. Perhaps managers should worry that so many business folk are checking out LinkedIn during lunch break and at the end of the work day — but maybe the managers are doing the same thing.

Fewer people than you might expect are cruising social media at night: the worst time for Facebook is after 8:00 p.m. on weekends, Twitter calms down after 8:00 p.m. every night, and LinkedIn hits the skids after 10:00 p.m.

The take-home, apparently, is that if you want more people to see the latest cute picture or charming insight you have to share, post it during a workday afternoon.

Here’s to productivity!

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